Promoter Information
Dodge Arena is located in Hidalgo, Texas, which falls within the McAllen-Harlingen-Brownsville market. Hidalgo is located in South Texas just a couple of miles from the U.S./Mexico border and approximately one hour from the Gulf of Mexico. Border crossings are frequent and daily both into Mexico and from Mexico. According to the United States Immigration and Naturalization Service, there are approximately 500,000 border crossings per month just through Hidalgo. There are an additional 3 million crossings per month within approximately one hour’s driving time from Hidalgo. Dodge Arena is an excellent tour stop from areas like San Antonio, Corpus Christi, Laredo and Mexico.

Population

By DMA:Rank 97979,000
By MSA:Rank 63905,000
Reynosa, MX 1.1 million
Matamoros, MX 1.2 million
   
By County:Hidalgo570,000
 Cameron335,000
 Starr54,000
 Willacy20,000
   
52% Female  
48% Male  
   
Average Household Size  
Hidalgo County 3.55
Texas 2.77
U.S. 2.61

Maquiladoras
Manufacturing is booming in the Valley, thanks in part to NAFTA (North American Free Trade Agreement). Manufacturing plants are located on both sides of the U.S./Mexico border with representation by many Fortune 500 companies. Plants located in the Valley have over 70,000 employees.

Did you know:
• The McAllen-Harlingen-Brownsville MSA is the 4th fastest market in the US and is the 10th ranked Hispanic market.
• The area boasts 37 of America’s top 100 retailers and more than one hundred Fortune 500 companies including AT&T, Black&Decker, Panasonic, BMW, Whirlpool, Siemens, Sony, TRW and Emerson.
• The population increases by 150,000 each Winter as the valley becomes home to 150k “Winter Texans” or retirees who spend their Winters in the South.
• The McAllen mall (La Plaza Mall) has the 3rd highest sales per square inch of any mall in the U.S.
• The MSA has grown by 40% in the last 10 years.

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